FORBES: A hidden social networks lurks within your company. Find it!

Formal structures no longer do the job. Managers today are becoming increasingly aware of the value of informal networks – the relationships that actually drive their companies.

Norbert Biedrzycki hidden social network

My article in FORBES published 20 December 2016.

“We work hard to make sure that everyone at Facebook has access to as much information as possible about every part of the company so they can make the best decisions and have the greatest impact”, says Mark Zuckerberg. These words would certainly be endorsed by another business visionary, the founder of one of the world’s most profitable companies – Tony Hsieh. His creation, the web-based footwear and apparel retailer Zappos, is an example of achieving organizational success thanks to, among other things, an unconventional approach to personnel management. His strategy, in a nutshell, has been: “the more original, creative and satisfied with your life you are, the more we’ll value you”. Acquired by Amazon a few years ago, Zappos is considered by management theoreticians to be a poster child for a new trend in business philosophy. Its major tenet is that workers are an innovative company’s most valuable asset. Satisfied and genuine workers, to be exact.


Link to the full article (in Polish)

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