Category: Private

The power of personalization. To please you, we’ll scan your smile

As a customer, I want to feel special no matter where I shop. This self-centeredness of mine is consistent with a common pattern of consumer behavior observed around the world. Corporate executives have wizened up to the fact that only deeply personalized products stand a chance of satisfying the spoiled customers of today. Personalization had to become the prevailing marketing trend.

The power of personalization. To please you, we’ll scan your smile
CZYTAJ DALEJ

Algorithms born of our prejudices

Are algorithms capable of discrimination? I am afraid they are. What complicates the question is the fact that algorithm developers can hardly be accused of malicious intent. How then could a mathematical formula put individuals and communities in harm’s way?

Are algorithms capable of discrimination? I am afraid they are. What complicates the question is the fact that algorithm developers can hardly be accused of malicious intent. How then could a mathematical formula put individuals and communities in harm’s way?
CZYTAJ DALEJ

We, the last generation of Homo sapiens

Biotechnology, genetics and artificial intelligence will put Homo Sapiens on an evolutionary path that will forever change the face of human existence. This is how one of the most-popular contemporary thinkers, the Israeli historian Yuval Noah Harari, sees our future in the next century.

Do not be afraid of future robots lurking around the corner to get us. This only happens in movies. Instead, you should brace for more complex scenarios. Biotechnology, genetics and artificial intelligence will put Homo Sapiens on an evolutionary path that will forever change the face
CZYTAJ DALEJ

Leadership. It takes a wider perspective to win

Whether they want it or not, leaders are cogs in a fast-moving machine, which requires them to clip their claws regularly. They must fight to keep their moral backbones from being crushed. What are some of the hard choices they face?

So, you have the power to inspire people and an appetite for innovative projects? Excellent. Test your resolve now at a meeting with the board or an owner who tells you that – yes, your project can get greenlit, but … (here comes the familiar
CZYTAJ DALEJ