My article in BrandsIT dated September 4th, 2018.
MYTH 1. We will be watched constantly
It is indeed true – big data will enable us to rapidly access data on any topic. As rapid information is the future, only companies capable of retrieving it faster than others will survive on the market. It is possible that computers with specifications matching those of IBM’s Watson will one day populate every office and answer our EVERY question. This may not be all that desirable from our viewpoint.
Does this mean changes in the privacy protection law? Will the kinds of situations in which we can expect to retain our anonymity become considerably fewer? Will we be required to use social media, and will we be prevented from switching off our smartphones? Will we be FORCED to pack our homes with electronics? None of those are foregone conclusions: yes, technology is going to AUTOMATE the majority of social contexts and affect our decisions.
Obviously, as the digital culture moves forward, we become vulnerable and are subject to certain mechanisms that digitize our lives. That is why we should choose some of our behaviors in a more informed manner. When cars became commonplace, we had to accept the fact that we would have to be particularly cautious when crossing a road.
MYTH 2. Robots will take our jobs
Some jobs are just asking to be robotized. Does it make sense for humans to prepare hundreds of thousands of packages in a shipping company’s warehouse? Can an enterprise that saves money by using robots not create other jobs by training qualified personnel that will serve customers online? Savings from employing robots and drones may finance the development of quite a few industries, or be redistributed to society to reduce deficiencies.
Robots will not be able to build relationships in companies, provide soft incentives to workers, come up with creative concepts or, not for a long time at least, draw constructive conclusions. Neither will they be able to sell creative ideas to managements. Out of many industries, only a few will really be able to benefit from the opportunities presented by robotization.