My article in Data Driven Inwestor published 19th of October 2018.
Are you weary of all the talk of the impacts of Artificial Intelligence? Rather than listening to speculations on how robots will ravage the labor market, why not devise a plan to harness the full potential of artificial intelligence and advance your business?
I am confident we will soon reach a point where we will no longer view Artificial intelligence as a mysterious dark force, and will see the media frenzy over this concept begin to subside. It is now time for calm assessments and early conclusions. We will look closely into whether AI algorithms and neural networks actually improve efficiency and increase sales. We will be checking whether our analytical tools actually enable us to anticipate buyer behavior. The capabilities of smart technologies are increasingly verifiable. This article is dedicated to leaders and key specialists, and especially all those who are wondering how to bring new technologies into their companies while retaining control over their organizations and being able to predict developments. Here are a few tips intended to help you embark on a journey of digital transformation.
1. Do not demonize artificial intelligence
So, you’ve you been wondering how to exploit machine self-learning in your organization. Excellent. Do not let the media make you think you are entering into a pact with dark forces. Artificial intelligence can work with people rather than replacing them. It can help restructure business units and entire organizations, accelerate processes and facilitate decision making. It can even teach the people who will work with AI to think and be visionary. It will reveal its full capabilities provided you recognize that its main use is to tap the potential of your employees. And perhaps also the hidden potential that lies in your company’s products and services. Make sure your managers adopt this mindset.
2. Analyze your models
There are two ways you can approach smart technologies. Either you allow them to take your company to a whole new level and ascend to the global digital ecosphere (through a company-wide revolution), or have it fix or improve a specific issue, unit or process while the company itself continues business as usual. Both scenarios are possible. The key questions to ask yourself, regardless of your intentions, is how your company has been processing information and supporting data flows and how its approach has impacted the bottom line, customer service, unit management, and communication among employees. Has your current technology made a significant contribution to the company’s key processes? Where did your organization create added value for customers?
Effective and efficient data management is key to productivity across the organization. New technologies can take your company to a whole new level. However, for this to happen, it is essential to closely examine the solutions in place and reveal their weaknesses.
3. Trust your intuitions, resolve your doubts
The above will help you define the scale of the changes and the areas they should affect. Do you wish to collect data on customer behavior and analyze “user experience”? Or perhaps improve information exchange between distributors, traders and merchandisers? Or – as could be the case with medical and pharmaceutical companies – have data processing lead to breakthroughs and revolutionary insights and decisions? You are well advised to run your premonitions and misgivings by outside experts. They will tell you whether, in order to adopt new solutions, you will need to build your company’s systems from the ground up, or if new solutions can be embraced without upsetting the current order.
Read more in the full article.
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Jacques Bughin, Eric Hazan, Susan Lund, Peter Dahlström, Anna Wiesinger and Amresh Subramaniam, Skill shift: Automation and the future of the workforce,McKinsey Global Institute, link, 2018.
Martin Lundqvist and Peter Braad Olesen, Digitizing the delivery of government services,McKinsey Global Institute, link, 2017.
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