Seven tips how to use Artificial Intelligence to take your company to another level

Here are a few tips which I hope will be helpful to transform your business through technology.


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Seven tips AI Norbert Biedrzycki

My article in Data Driven Inwestor published 19th of October 2018.

Are you weary of all the talk of the impacts of Artificial Intelligence? Rather than listening to speculations on how robots will ravage the labor market, why not devise a plan to harness the full potential of artificial intelligence and advance your business?

I am confident we will soon reach a point where we will no longer view Artificial intelligence as a mysterious dark force, and will see the media frenzy over this concept begin to subside. It is now time for calm assessments and early conclusions. We will look closely into whether AI algorithms and neural networks actually improve efficiency and increase sales. We will be checking whether our analytical tools actually enable us to anticipate buyer behavior. The capabilities of smart technologies are increasingly verifiable. This article is dedicated to leaders and key specialists, and especially all those who are wondering how to bring new technologies into their companies while retaining control over their organizations and being able to predict developments. Here are a few tips intended to help you embark on a journey of digital transformation.


1. Do not demonize artificial intelligence

So, you’ve you been wondering how to exploit machine self-learning in your organization. Excellent. Do not let the media make you think you are entering into a pact with dark forces. Artificial intelligence can work with people rather than replacing them. It can help restructure business units and entire organizations, accelerate processes and facilitate decision making. It can even teach the people who will work with AI to think and be visionary. It will reveal its full capabilities provided you recognize that its main use is to tap the potential of your employees. And perhaps also the hidden potential that lies in your company’s products and services. Make sure your managers adopt this mindset.


2. Analyze your models

There are two ways you can approach smart technologies. Either you allow them to take your company to a whole new level and ascend to the global digital ecosphere (through a company-wide revolution), or have it fix or improve a specific issue, unit or process while the company itself continues business as usual. Both scenarios are possible. The key questions to ask yourself, regardless of your intentions, is how your company has been processing information and supporting data flows and how its approach has impacted the bottom line, customer service, unit management, and communication among employees. Has your current technology made a significant contribution to the company’s key processes? Where did your organization create added value for customers?

Effective and efficient data management is key to productivity across the organization. New technologies can take your company to a whole new level. However, for this to happen, it is essential to closely examine the solutions in place and reveal their weaknesses.


3. Trust your intuitions, resolve your doubts

The above will help you define the scale of the changes and the areas they should affect. Do you wish to collect data on customer behavior and analyze “user experience”? Or perhaps improve information exchange between distributors, traders and merchandisers? Or – as could be the case with medical and pharmaceutical companies – have data processing lead to breakthroughs and revolutionary insights and decisions? You are well advised to run your premonitions and misgivings by outside experts. They will tell you whether, in order to adopt new solutions, you will need to build your company’s systems from the ground up, or if new solutions can be embraced without upsetting the current order.


Read more in the full article.


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Works cited

Jacques Bughin, Eric Hazan, Susan Lund, Peter Dahlström, Anna Wiesinger and Amresh Subramaniam, Skill shift: Automation and the future of the workforce,McKinsey Global Institute, link, 2018.

Martin Lundqvist and Peter Braad Olesen, Digitizing the delivery of government services,McKinsey Global Institute, link, 2017.


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Leave a Reply


  1. CaffD

    I don’t know where this idea that “AI is neutral” came from, but I really wish it would die already. AI is created by humans, uses human tools (like human language) to function, and is taught by humans using datasets created by humans. AI isn’t like a hammer, the two things couldn’t be more different. It’s a false equivalence.
    It’s an understood fact by most computer scientists that algorithms have bias, in fact, it’s a large part of what researchers in the field of AI spend their time trying to combat, and it’s not a simple problem. There’s a lot of philosophy, data science, social science, and mathematics wrapped up in this problem. Here’s a good article explaining some of the issues surrounding bias in algorithms, and how complex of a problem it really is.

  2. Zidan78

    AI has been thing since 80s, neural network massive usage as we know nowadays is thing since 2008, it exponencionally grew since then.

    Also you are wrong about AI. Recognition of patterns is called clustering and it is one of the dumbest AIs we have. As for “meaning” here I will have to dissapoint you. AI we currently have or will have in the future based on current technology will never be able to give data meaning. Only human can do that. AI can sort information on specific pattern but it can never give that information meaning.

    Also note that AI = Machine learning = Deep learning. And most of methods we use are extremelly primitive. As for Neural networks it is AI built on perceptrons and neurons. And even this is very primitive because all it does is to calculate matrixes of weights all over again. Terminology is misleading but it is how it is.

    • Norbert Biedrzycki  

      In 2019, AI will expand to cover new dimensions such as media, healthcare, retail, manufacturing, communication, research – in fact, almost every area of modern life has the potential to be influenced by AI applications.

      In 2019, AI will expand to cover new dimensions such as media, healthcare, retail, manufacturing, communication, research – in fact, almost every area of modern life has the potential to be influenced by AI applications.

    • TomCat

      Fully agree. As long as one owns the connection to the consumer and successfully protects it, you’re in good shape.

      Thanks for sharing!

    • SimonMcD

      Absolutely true Norbert Biedrzycki – In almost all cases listed above, and many others, the companies or industries that tried to avoid change, keep the status quo and manifest their market position or monopoly made room for disruption. Even here in Africa. The Hospitality and Tourism Industry is overdue for disruption but most non-africans don’t even see the opportunity and the existing businesses are happy to keep no longer sustainable business models in place, to the absolute disadvantage of the destination and its business and people. It is high time to change how African destinations do business and gain back control on their visibility and distribution. It is a no-go to further give away 60-80% of the profit to overseas middlemen, not contributing to the destination.

    • Zoeba Jones

      Good one. Customer service is extremely important — that, I agree with. But the horse and buggy dealer could have known every person’s name back in 1915, but eventually they were all going to buy a car. I’ve got to go now and find my Palm Pilot.

  3. Tom Jonezz

    Great. Whereas humanity has fixed poor eyesight with corrective lens, straightened a person’s teeth with braces, or countless other examples of humans altering out bodies or senses through technology, the transhumanist wants to replace the eye entirely or hijack existing senses in our bodies to detect any number of things that our bodies aren’t built to sense.

    • Norbert Biedrzycki  

      Artificial intelligence can be really great for analyzing patterns humans wouldn’t be able to notice or detect and being able to solve problems humans can’t come close to resolving, but AI also has the distinct problem of being able to wipe everyone out mercilessly. Humanity is on the razor edge of self-annihilation because an AI that is determined to kill humans will make the atomic age look like the stone age.

      • John McLean

        Hi Norbert, Excellent article that you have written. Very insightful. Have a great rest of the week.

    • TommyG

      The tech invasion is leveraging connectivity, network effects, artificial intelligence, and unprecedented scale to create global platforms that are almost impossible to compete with. The tech invasion has already taken over retail and advertising – and now invading forces have their eyes set on healthcare, finance, manufacturing, and education.

      • Piotr

        For many on-demand platforms, algorithmic management has completely replaced the decision-making roles previously occupied by shift supervisors, foremen and middle- to upper- level management. Uber actually refers to its algorithms as “decision engines”. These “decision engines” track, log and crunch millions of metrics every day, from ride frequency to the harshness with which individual drivers brake. It then uses these analytics to deliver gamified prompts perfectly matched to drivers’ data profiles.