The power of personalization. To please you, we’ll scan your smile

As a customer, I want to feel special no matter where I shop. This self-centeredness of mine is consistent with a common pattern of consumer behavior observed around the world. Corporate executives have wizened up to the fact that only deeply personalized products stand a chance of satisfying the spoiled customers of today. Personalization had to become the prevailing marketing trend.

Norbert Biedrzycki  

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