As young consumers develop a preference for sharing or renting goods and services over purchasing, global business is confronted with an interesting challenge.
As young consumers develop a preference for sharing or renting goods and services over purchasing, global business is confronted with an interesting challenge.
CZYTAJ DALEJ
Imagine an economic system in which concepts such as profit, margin and supply-and-demand were replaced by trust, participation, sharing, and the responsible, sustainable use of resources.
My article in BrandsIT dated 15thof December 2018. Critics of modern economics, sociologists, advocates of cryptocurrencies (Bitcoin, Ethereum, to mention only those with the largest market capitalization), and even the founders of corporations that champion new technologies, all agree: The age we live in
CZYTAJ DALEJ
Sharing economy grew at 22% in 2016, up to 12.6 million users and was predicted to grow to 14.5 million in 2018. These figures need to be increased by the addition of online shopping data from such websites as Pinterest and eBay, which are used by a self-declared 50% of the adult population.
Back in the 1920s, Bronisław Malinowski, a Polish cultural researcher described a ritual in which members of New Guinea tribes traveled miles to exchange treasured religious objects. The custom required that no such valuable item be kept for long, and that its owner pass it
CZYTAJ DALEJ
Imagine an economic system in which concepts such as profit, margin and supply-and-demand were replaced by trust, participation, sharing, and the responsible, sustainable use of resources.
Imagine an economic system in which concepts such as profit, margin and supply-and-demand were replaced by trust, participation, sharing, and the responsible, sustainable use of resources. Utopian? Absolutely. Sharing economy. Utopia, in Greek, can mean both the “good place” or the “non-existing place.” If the good
CZYTAJ DALEJ
